Land Rover Announced TReK Off-Road Driving Competition to Kick Off Defender Launch

To commemorate the reintroduction of the Land Rover Defender, Land Rover reported that the company was conducting an off-road driving skills competition for its North American retailers.

This two-day competition put 53 three-person teams representing Land Rover sales regions across the US and Canada — up against each other in both head-to-head and group challenges. They'll drive 53 2020 Land Rover Discovery models that have been customized exactly the same way, with qualifying trials taking place in Asheville, NC at the Land Rover Experience Center at the Biltmore Estate.

Winning teams from each wave advance to the TReK Finals, which will take place in January 2020 in Palm Springs, CA and see them competing with the new Land Rover Defender.

In a press release, Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America, remarked, "With the return of the Land Rover Defender in 2020, we are thrilled to bring back the TReK competition to put our vehicles – and the skills of our retailers – to the ultimate test. This competition is a great way to engage our retailer network, push their off-road driving skills to the max and have some fun."

we invite you to come explore our full inventory of new Land Rover and Range Rover SUVs at our centrally-located showroom, which is just minutes from the Memorial, River Oaks, Midtown, and Bellaire areas.

Categories: News
#* #inline() jQuery(function ($) {