It's not going to be too hard to spot the new 2017 Range Rover Sport here in Houston, Texas. The all new SUV is breaking loose from the Land Rover Houston Central showroom and into nearly every facet of media, from print to digital.
For television, the Range Rover Sport is depicted charging Pikes Peak, with the focus being on the vehicle and the spectacular scenic views. In addition, Fox Sports 1 will air competitions on their network depicting two drivers behind the wheels of the SUV tackling as they tackle all-terrain courses.
For those not given the opportunity to get in a real life contest driving the Range Rover Sport a mobile and desktop video game is available. The game allows players to experience five driving scenarios, and the SUV's speed, agility, off-road ability and overall look are highlighted.
In regards to print, male audiences will be targeted through interactive advertisements in magazines such as Esquire and Car & Driver. Interaction will take place by a viewer using their smartphone to recognize the ad and learn more information about the Range Rover Sport.
This comprehensive ad campaign is a result of the changing world of modern media, where social and interaction is key. Land Rover is reaching out to all corners of digital advertising to hit every angle and allow people to experience the vehicle virtually in every possible way.
If any of the new advertisements spark your interest in the SUV come by the Land Rover Houston Central showroom and test drive the real thing. Our dealership is conveniently located in the heart of the city, only a short trip from Reliant Stadium and the Astrodome, so come by and check out the SUV that is as versatile as Arian Foster is on the field.
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